Direct Mail Mortgage Leads

Emailing tends to be the trend of the future. Emailing not only saves you time as well as money. You can send one email to as many people as you want with one click of the mouse. No more buying stamps, envelopes, and not to mention the amount of trees that you’re saving by not using paper. But is there really and advantage by using email over direct mail when it comes to marketing for mortgage leads?
Some say, “Yes”, while others say, ”No”, the decision seems to be split.

You might be surprised to know that direct mail for mortgage leads may be a better way to go. While emailing for mortgage leads seems enticing, the ever mounting increase of spam mail has put a damper on sending out bulk emails. Unless you have customers subscribed to an opt-in list, you may have trouble getting you advertising out.

Here are a few things you might want to keep in mind in you are using direct mail for mortgage leads.

Have a Schedule: Pick a time that you would like to send out your mailings. Make sure you are consistent in mailing at the same time every month, week, etc… Make a schedule and stick to it.

Bulk Mailings: Check with you local post office about bulk mailings. This can help save you on your mailing expenses.

Personalize your letters: Potential customers like to feel that you are concerned with their wants and needs, not just out to take their money. Try stating your business while adding your own personal touch.

Personal Information: Be sure to include all your personal information so that potential customers can reach you whether it is by phone, mail, or email. Don’t let a potential customer slip away.

When writing your letter be sure to keep your paragraphs short and to the point; sentences that state a specific point should be written in bold lettering. Use red bold lettering on the most important parts of the paragraph. Bulleted paragraphs are a great way to get your point across. DO NOT WRITE IN ALL CAPS, it make be taken as shouting like with emails. Try using Times New Romans font in a 10 or 12 point when writing your mailings. This font is easier on the eye. Keep your mailings as clean and simple as possible. You don’t want to take away from the message. And last but not least be sure to give your mailing a personal touch by signing the letters yourself.

Mail Merging Software: Be sure to invest in mail merging software that will help you keep updated records of anyone who is on your mailing list.

Answering Service: Having an answering service can always be beneficial, but most potential customers would rather talk to the person in charge. You can always call them back but they may have lost interest by the time you get back to them. Most potential customers are more willing to talk when they make the call.





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